In the past it was only the priviledge for men to become gracefully old. Fortunately we see more often women claiming that right, especially the ones entering the fifth decenium of their lives. Thanks to advertisement campaigns of companies like Dove these women are taken serious. With the eye of an artist Dove shows beauty behind a few pounds too many, healthy grey hair or wrinkles around sparkling eyes. Modern women have worked way too hard the last thirty years to feel old and ugly: they are happy, proud and above all sexy.
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