FASHIONING THE FUTURE
In a society where borders are disappearing on almost every level, it is not sufficient to segment markets in consumer, style nor fashion groups. Fashion has always been a reflection of time-spirit, nowadays it almost dictates society’s behavior in general.
Will in the near future, the emphasis of the fashion phenomena be focused not only on garments, interior or mobile phones but also on insurances, finances and politics?
In a world in chaos it is not always the best choice to analyse and structure alone, sometimes it is better to sense change and to anticipate with intuition. Often this approach will help you to set the first steps into a direction that unconsciously is the one of your clients or even voters. After having chosen the right track, you can start thinking about analysis, marketing or strategy. The idea is to grasp the future instead of clinging to the past.
